Alchemy Works

Lindsay and Raan Parton of Alchemy Works and I met when they procured a number of vintage furniture pieces from my collection for their store in Colorado. Soon later I became a key holder of all their shops and have been merchandising, styling, and consulting for their new spaces ever since. The goal for their stores is to drive sales by creating interesting and playful layers of merchandise that represent the fresh, airy, and playful coastlines of California. Incorporating vintage, one of a kind, and antique items not only make their spaces look more interesting, they benefits the bottom line as salable items available for purchase. With high levels of traffic and constant families and strollers coming through the stores, designing spaces that are traffic mindful while influencing discovery and intimacy is crucial.